01
You need a website.
You haven't got one, or the one you've got is out of date and you're embarrassed to send people to it.
- Looks right on a phone
- Makes it easy to book or enquire
- Built in your brand
Make your coaching business look as good as your coaching.
I design websites, logos, social media and client resources for coaches. Done properly, in your brand, so you look like the coach people want to work with.
- 10+ yearsdesigning for coaches
- 800+coaches worked with
- 1,400+coaches bought from the store
Hiya, I'm Graham
Three reasons below
If you've landed here, you're probably here for one of three reasons.
02
You need coaching assets.
Welcome packs, check-in guides, meal guides and social templates. The stuff your clients see every week.
- Ready made in Canva, from the store
- Or designed from scratch for you
- Your logo and colours on the lot
03
You need a logo.
You're just starting out, or you've outgrown the one you made yourself and want something you're proud of.
- A logo that works big and small
- Colours and fonts to go with it
- Files for everything you need
Design for coaches.
Nothing fancy about it.
Everything a coaching business needs to look the part, from the logo to the last page of the client welcome pack.
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Social media design
Posts, carousels, stories and ad graphics, designed around your brand so your feed looks like one business.
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Social media assets
Canva templates you can edit yourself, so posting doesn't eat half your week.
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Coaching assets
Welcome packs, check-in guides, meal guides and lead magnets that your clients will actually use.
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Websites
Clean websites and landing pages that look right on a phone and make it easy for people to get in touch.
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Logos
A logo, plus the colours and fonts to go with it, so everything you put out looks like it came from the same place.
And the rest
- Recipe books and bundles
- MyFitnessPal guides
- Welcome packs
- Done for you guides
- eBook and cover design
- YouTube thumbnails and banners
- Social media banners
- Ad creative
- Email set up and opt-ins
- Automations and tech
Need the bit behind the website too? Funnels, emails, booking and follow up. That's what I spend most of my days on now, so ask me about that as well.
Ask me about itA bit of what I've made.
Pick a project to see what the coach does, what was getting in the way, and what I built to fix it.
Layers 8
Play Fitness & Coaching
Visit go.playfitnessandcoaching.comWhat they do
Small group strength training for midlife women in Brighton, starting with a five week beginners programme.
The problem
Every lead was chased by hand, from a form to WhatsApp to Calendly, across five tools stitched together. Plenty of interest, but people dropped off before their first session.
What I built
The full funnel. A landing page for the five week programme, an application form, booking calendars, automatic follow up, and Meta ads pointing at the page.
Result First month: £235 on ads, 9 women booked onto the £249 programme, 5 of them straight from the ads.
Program Pro
Visit certifiedprogrampro.comWhat they do
A programme design certification for personal trainers who coach everyday clients.
The problem
Dan was relaunching the course and wanted to pre-sell it before recording the new modules. The old page did not match the quality of the course.
What I built
A 17 section sales page with his intro video up top, eight testimonials, real screenshots of all ten modules, and a straight run to checkout.
Blue Light Lifestyle
Visit bluelightlifestyle.comWhat they do
Fitness, mental health and weight loss coaching for police and emergency service workers, plus an app built around shift work.
The problem
90,000 followers on Instagram, but nothing turning that attention into income.
What I built
A waitlist page for the new app on his own brand. His video up top, the app screens, his story and real testimonials, all feeding sign ups ahead of launch.
KD Coaching
Visit kd-coaching.co.ukWhat they do
Online coaching for women heading into perimenopause and menopause, from a certified menopause coach.
The problem
Newly qualified and starting from nothing. She came to me for a logo, but had no brand, no website and no way to take on clients.
What I built
The lot in one go. A logo and brand guidelines, a website with an application form and booking built in, and onboarding guides for new clients.
365 MTHD
Visit 365mthd.comWhat they do
Hybrid, HYROX and functional fitness coaching for busy parents who want results without living in the gym.
The problem
No website, only social media, so nowhere to send people. And the parents he wants to train have usually had a PT hand them a generic plan, so they were not clear what Jamie does or what it costs.
What I built
A site in his own words. The method, real client stories, his story as a single dad, and every button going to his application form.
James Sutton Coaching
Visit jamessuttoncoaching.comWhat they do
A 12 month coaching system for men aged 35 to 45, online or in person at his private facility in Long Eaton.
The problem
No website, only social media. People were interested, but there was nowhere to send them.
What I built
A seven page website written from his own copy: home, about, his approach, results, FAQs, an application page and personal training, plus a newsletter sign up page.
Ginger Snaps PT
Visit ginger-snaps-pt.co.ukWhat they do
Bespoke personal training for women. Her Growth Era programme is about getting stronger and leaner without restriction.
The problem
Everything ran through social media. There was no website, so nowhere to send the people who were interested.
What I built
Her brand look, a Canva design kit, a landing page with discovery call booking built in, and social media carousels.
Lake District Massage
Launching soonWhat they do
Sports massage, rehab, dry needling and cupping in Cockermouth, with Oli and Amy.
The problem
Every booking came in over WhatsApp and was booked in by hand. The reminder emails could not be changed, there was no follow up, and deposits had been dropped because refunds were a faff.
What I built
A phone first site where every button goes to booking. Oli and Amy each have their own diary, with deposits, reminders, a cancellation policy and Google review requests.
More from the portfolio
Funnels, guides and templates. Click any of them for a closer look.
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The Shift Workers' CoachWebsites
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High Protein BreakfastsCoaching assets
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The Nutrition VaultCoaching assets
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Coaching Promo StackSocial media
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The Ultimate Fat Loss PlaybookWebsites
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Instagram promo templatesSocial media
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Macro Friendly Air Fryer GuideCoaching assets
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Built For GrowthWebsites
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High Protein DinnersCoaching assets
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The Better Bloke ProjectWebsites
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The Everything VaultWebsites
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SL CoachingWebsites
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Resistance training guideCoaching assets
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The Growth HandbookWebsites
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Branded calorie calculatorWebsites
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Juggling Kids 'n' KilosWebsites
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Client welcome packCoaching assets
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The PT ProjectWebsites
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Macro friendly recipe bookCoaching assets
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Ads and FunnelsWebsites
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Custom branded MyFitnessPal guideCoaching assets
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Simple Meal GuidesCoaching assets
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Content Design AcademySocial media
Some of the coaches I've worked with
Rather do it yourself?
The store has the templates and guides I've made for coaches over the years. All in Canva, all ready for your logo and colours.
- Client welcome pack
- Coaching Essentials Toolkit
- High protein breakfasts
- High protein lunches
- High protein dinners
- Nutrition Vault
- Simple meal guides
- Air fryer guide
- Slow cooker guide
- Sleep guide
- Strength training guide
- Social media templates
A coach who ended up a designer.
I'm Graham. Husband, dad to two crazy kids, and a coach myself from 2016 to 2020.
Somewhere along the way the design side took over, and I accidentally turned my whole fitness business into a full time design company. I'm a design geek and a tech nerd, so it suited me.
Because I've been in your shoes, I know what coaches actually need to run a good business, and what they don't.
- I don't hide behind emails
- I don't take weeks to reply
- I don't pass your work to another agency
Your work is my work.
Let's talk about your projectTell me what you need.
Fill in the form and I'll get back to you. If I'm not the right person for the job, I'll tell you straight.
new-enquiry.form